Is this marketing at it's best?? Or is it just America's fascination with reality stars that are allowed to have an alter ego we all want. Her other book, "A Shore Thing", landed on the NY Times best seller list. The book is about two young girls living it up on the Jersey Shore for a summer of love and romance. Such a creative plot, isn't it? Riveting read, no doubt.
But the bit that has me most captivated is the fact that I AM captivated. This is definitely marketing at it's best. Who would of thought this little munchkin is actually an inbound marketing guru?
Inbound Marketing is where you help yourself "get found" by people already learning about and shopping in your industry. In order to do this, you need to set your website up like a "hub" for your industry that attracts visitors naturally through search engines (ie google), blogs and social media. It's found that most marketers today spend 90% of their efforts on outbound marketing and 10% on inbound marketing. It really should be the other way around.
People and companies get so bombarded by "Outbound Marketing" (where a company/marketer pushes a message out as far and wide as he can hoping to hit something via email blasts, cold calling, telemarketing, trade shows, seminar series, and advertising) that your "average human today is inundated with over 2000 marketing interruptions per day and is figuring out more and more creative ways to block them out, including caller ID, spam filtering, Tivo, and Sirius satellite radio" (click here to read more)
Snooki is, quite possibly, the best living, breathing example of inbound marketing there is. I found this piece of work written by a contributor to "Business 2 Community" Roman Kniahynyckyj that I find sums it up perfectly:
Call to Action: Snooki’s Hair
The hair. It’s the first thing you notice – it engages you, to say the least. You want to talk about it, ask about it, maybe even touch it. Just like an effective call to action on a website, it has stickiness and, in the age of over-information, it stands out (and up).
SEO: Snooki’s Tan
SEO is much like Snooki’s ever present, ever optimized tan. It needs to exist everywhere on your website. Every page should be reviewed and sculpted for SEO.
Content: Snooki’s Book
Whether you’re blogging, leading webinars, creating e-books, or penning your own bestseller like Snooki’s The Shore Thing, and now her new one, Confessions of a Guidette, it’s all about creating content. (Should really be creating great content!!)
Geotargeting: Jersey Shore
GeoTargeting is the method of determining the location of a website visitor and delivering different content to that visitor based on his or her location. In Snookis case? Duh! It’s all about the Jersey Shore! Chad Pollitt notes in a recent post - "when you optimize for everything you optimize for nothing". Once again, Snooki gets it right.
Lead Nurturing – Snooki and Men
Whether inspiring members of the opposite sex to honor her with Snooki tattoos or getting the next date. Lead nurturing is all about showing a little love.
If she isn’t yet, Snooki should soon be your inbound marketing hero.
