The Super Bowl usually draws the biggest television ratings of the year for a sponsored show (in recent years has exceeded 90 million viewers). According to the NY Times 'the TV networks that broadcast the game — CBS, Fox and NBC currently rotate coverage — charge for commercials accordingly. For Super Bowl XLII on Feb. 3, 2008, Fox charged an estimated $2.7 million for each 30 seconds of commercial time.'
It wasn't always this way. They say it started in 1984 when Apple ran an ad introducing its new Macintosh which got a lot of attention (leave it to Apple!). The years that followed seemed to focus on the ads as a culmination of a campaign...until now. Seemed that most products are now being introduced during the super bowl. One good example is godaddy.co : watch video
This year's commercial seemed to be dedicated to beer, Doritos and cars/tires....oh and Eminiem (what was that all about? Two totally different ads with him featured: watch video 1 / watch video 2 )
Some ads you remember but no idea what they were promoting (ie the guy that thought he sent the "reply all" email and then ran around trying to get rid of all the computers...hilarious but at one point you ask: what was that about? watch video ) Some definitely promoted the product well as it was main statge at all times. My favorites were the doritos ads:
1. Ad with Pug watch video
2. Ad with Doritos bringing things back to life: watch video
and the bud light ad promoting product placement: watch video
Budweiser didn't seam to be as present as always but did present a great ad that was both manly and femininely funny: watch video
My favorite one of all? The VW ad:
Whatever ad you liked for whatever reasons, the Super Bowl is a marketers dream entertainment!
Monday, February 7, 2011
Tuesday, February 1, 2011
Email Promotions - Are they worth it ?
Email Promotions - Are they worth it ?
The answer is yes....but go forth carefully.
The great thing about sending email promotions or e-newsletters is that essentially they are free. You save on postage, printing and the pain that goes along with creating a printable piece. However, companies tend to get carried away as they think that the more they contact their clients, the more business they will get. Nothing can be farther from the truth.
How many times have you simply clicked and deleted an email and found you were annoyed to have received it. Or sat through the process of 'unsubscribing' to find another email pop up a few days later and found yourself VERY perturbed? This is because we get so bombarded by email promotions that we are now officially jaded.
So how do we avoid that? By being very careful on what we send, who we send it to, how many times we send a piece and when we send it. There is no particular formula as we are all humans and have different moods, emotions and needs. You might be extremely tired or hung over and can't be bothered to read anything. Or you could be fresh and cheerful and everything seems interesting. That is why if you are going to be sending email promotions, you need to make sure that your database is properly segmented and what you send to these different groups is RELEVANT, RELEVANT, RELEVANT to them.
Also...we find it is best to send emails first thing in the morning and never, ever on a Friday. Make sure the subject is catchy and your brand name is on the "From" box as in the even they do delete it, your target audience would have been reminded of you/your brand. Read more : NY TIMES ARTICLE
The answer is yes....but go forth carefully.
The great thing about sending email promotions or e-newsletters is that essentially they are free. You save on postage, printing and the pain that goes along with creating a printable piece. However, companies tend to get carried away as they think that the more they contact their clients, the more business they will get. Nothing can be farther from the truth.
How many times have you simply clicked and deleted an email and found you were annoyed to have received it. Or sat through the process of 'unsubscribing' to find another email pop up a few days later and found yourself VERY perturbed? This is because we get so bombarded by email promotions that we are now officially jaded.
So how do we avoid that? By being very careful on what we send, who we send it to, how many times we send a piece and when we send it. There is no particular formula as we are all humans and have different moods, emotions and needs. You might be extremely tired or hung over and can't be bothered to read anything. Or you could be fresh and cheerful and everything seems interesting. That is why if you are going to be sending email promotions, you need to make sure that your database is properly segmented and what you send to these different groups is RELEVANT, RELEVANT, RELEVANT to them.
Also...we find it is best to send emails first thing in the morning and never, ever on a Friday. Make sure the subject is catchy and your brand name is on the "From" box as in the even they do delete it, your target audience would have been reminded of you/your brand. Read more : NY TIMES ARTICLE
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