Email Promotions - Are they worth it ?

Email Promotions - Are they worth it ?

The answer is yes....but go forth carefully.

The great thing about sending email promotions or e-newsletters is that essentially they are free. You save on postage, printing and the pain that goes along with creating a printable piece.  However, companies tend to get carried away as they think that the more they contact their clients, the more business they will get. Nothing can be farther from the truth. 

How many times have you simply clicked and deleted an email and found you were annoyed to have received it. Or sat through the process of 'unsubscribing'  to find another email pop up a few days later and found yourself VERY perturbed? This is because we get so bombarded by email promotions that we are now officially jaded.

So how do we avoid that? By being very careful on what we send, who we send it to, how many times we send a piece and when we send it. There is no particular formula as we are all humans and have different moods, emotions and needs. You might be extremely tired or hung over and can't be bothered to read anything. Or you could be fresh and cheerful and everything seems interesting. That is why if you are going to be sending email promotions, you need to make sure that your database is properly segmented and what you send to these different groups is  RELEVANT, RELEVANT, RELEVANT to them.

Also...we find it is best to send emails first thing in the morning and never, ever on a Friday. Make sure the subject is catchy and your brand name is on the "From" box as in the even they do delete it, your target audience would have been reminded of you/your brand. Read more : NY TIMES ARTICLE