The Super Bowl usually draws the biggest television ratings of the year for a sponsored show (in recent years has exceeded 90 million viewers). According to the NY Times 'the TV networks that broadcast the game — CBS, Fox and NBC currently rotate coverage — charge for commercials accordingly. For Super Bowl XLII on Feb. 3, 2008, Fox charged an estimated $2.7 million for each 30 seconds of commercial time.'
It wasn't always this way. They say it started in 1984 when Apple ran an ad introducing its new Macintosh which got a lot of attention (leave it to Apple!). The years that followed seemed to focus on the ads as a culmination of a campaign...until now. Seemed that most products are now being introduced during the super bowl. One good example is godaddy.co : watch video
This year's commercial seemed to be dedicated to beer, Doritos and cars/tires....oh and Eminiem (what was that all about? Two totally different ads with him featured: watch video 1 / watch video 2 )
Some ads you remember but no idea what they were promoting (ie the guy that thought he sent the "reply all" email and then ran around trying to get rid of all the computers...hilarious but at one point you ask: what was that about? watch video ) Some definitely promoted the product well as it was main statge at all times. My favorites were the doritos ads:
1. Ad with Pug watch video
2. Ad with Doritos bringing things back to life: watch video
and the bud light ad promoting product placement: watch video
Budweiser didn't seam to be as present as always but did present a great ad that was both manly and femininely funny: watch video
My favorite one of all? The VW ad:
Whatever ad you liked for whatever reasons, the Super Bowl is a marketers dream entertainment!
No comments:
Post a Comment